43" RU7400 Flat Smart 4K UHD TV Series 7
43" RU7400 Flat Smart 4K UHD TV Series 7
43" RU7400 Flat Smart 4K UHD TV Series 7
43" RU7400 Flat Smart 4K UHD TV Series 7
43" RU7400 Flat Smart 4K UHD TV Series 7

43" RU7400 Flat Smart 4K UHD TV Series 7

  • 4k UHD Processor
  • High Dynamic Range 10+
  • Slim with Modern Simplicity

Samsung 43 Inch 4K Ultra HD Smart TV will dig you to dive into the movies with the dynamic crystal colors engaging you in the image with millions of color tones to watch every moment explode from the screen. The sleek design and flat-slim looking screen will catch the eyes. The Eco Feature in Samsung 4K provides a friendly environment as it decreases the power consumption rate and helps in adjusting the brightness through the Eco Sensor. The smart hub control is giving you a smarter TV and all with only one click.

From the manufacturer



UHD Processor


Dynamic Crystal Color, see it real

Immerse yourself in the picture with one billion shades of color. Dynamic Crystal Color delivers lifelike variations so you can see every subtlety.

UHD Processor, powerful picture quality

Picture quality to move you, made possible by a single chip that orchestrates color, optimizes high contrast ratio, and masters HDR.

HDR, see more details

High-Dynamic Range increases the TV’s range of light so you can enjoy an immense spectrum of colors and visual details, even in the darkest scenes.


Real 4K UHD Resolution

Enjoy sharp, crisp images with 4K UHD TV that has 4x more pixels than FHD TV. Now you can see even the small details in every scene.


Real 4K UHD Resolution

UHD Dimming

UHD Dimming

Clean Cable

Clean Cable Solution


Smart Hub


Smart Things

Slim is the new sleek

The slim design adds a touch of confidence and class to your home interior. When the screen of UHD resolution comes alive, the frame slips quietly to the background as your eyes focus on the action.

* Actual product may differ from image shown. Please see our product gallery.

Smart Hub & One Remote

Samsung UHD TV gets even smarter with Smart Hub and Samsung One Remote. They place all the content you want right at your fingertips, from your set-top box to your game console, apps, and live TV. All you need is one.

Your assistant has arrived. Say hi Bixby

You can even talk to Samsung UHD TV. Bixby is the assistant to your needs that goes beyond controlling your TV. Just ask and get more.

SmartThings for your smart home.

A truly intelligent home, tailored to your life. With Samsung SmartThings built right in, Samsung UHD TV can connect you with your IoT devices and sensors. You can turn on the lights, check what's in the fridge, and even control the robot vacuum cleaner.

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